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How to encourage returning guests to book direct

August 20, 2015
08/20/2015

The rapid growth of bookings through on-line travel agents (OTA) in recent years has been hailed as a great opportunity for the hospitality industry. OTA aggregate listings permit the prospective guest to compare the rates of a large number of properties instead of having to check each hotel website separately.

This often results in the prospective guest learning of the existence of a particular hotel at that destination and making a booking. While booking through an OTA means that the hotel must pay ...

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Rethinking Online Booking In The Mobile Age

March 03, 2015
03/03/2015

Hoteliers must reconsider their online booking presence as mobile devices proliferate
The dominant trend in hotel online bookings during 2014 was the burgeoning usage of mobile devices to access websites and booking engines.

In the spring of 2014, Google commissioned a survey of 3.500 of Americans and found that 40% of respondents had booked travel on mobile devices, while only ...

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Turn Bad Online Reviews Into Good Publicity

September 23, 2014
09/23/2014

Proper responses to negative online reviews is essential to maintaining a good ranking in travel sites.
Online reviews are both a blessing and a curse to the hospitality industry. A 2011 study by Boston-based global research firm Forrester found that six out of ten consumers are more likely to book a hotel with positive online reviews, and almost half will not even consider choosing a hotel with no online reviews.

While good reviews can provide a significant boost to revenue, especially for hotels without an internationally recognizable brand, negative reviews can ...

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How Hotels Can Use Targeted Email To Sell Add-on Packages

March 14, 2014
03/14/2014

Personal email to targeted recipients is a cost-effective method for hotels to promote customized packages to arriving or previous guests.
While often dismissed as a relic of the first generation of the Internet, email marketing continues to be relevant as a marketing tool despite the increasing focus on mobile messaging and social media.

A recent survey of 2500 digital marketing companies revealed that 88% remain committed to some degree of email marketing, with 68% identifying email as the core of their ...

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Tips for effective use of digital marketing campaigns

June 14, 2013
06/14/2013

The growing preference for travelers to make their own arrangements through hotel and travel-agent websites, and the explosive growth of online facilities where travelers can share experiences has opened exciting promotional possibilities for hotels.

Digital marketing, which can range from sponsored links on search engine pages to active participation in traveler comment sites such as TripAdvisor, can be a cost-effective method for a hotel to reach new markets throughout the globe...

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