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How to find “the right” hotel e-commerce system?

December 11, 2017
12/11/2017

Online bookings have become a major -- if not primary -- source of revenue for most hotels. The easiest solution to promoting and maintaining online bookings is outsourcing to third-party providers. But this strategy comes with significant costs, such as excessive commissions and lack of opportunity for upselling and follow-on marketing.

To fully realize the benefits of online booking, a hotel must encourage guests to book directly through the official hotel website. But with so many alternative booking engines on the market, how can a hotel make the correct choice?

There several basic criteria for selecting a booking engine that suits a hotel´s specific requirements. For an independent or small-chain hotel, the booking engine should have:

B2C & B2B Access

A booking engine should be able to manage direct bookings from all sources: individual and group travellers, travel agents, and corporate accounts. In addition, the hotel should be able to set rates and other conditions for a wide (or even unlimited) range of user categories.

Customer Relationship Management System

Most online bookings through third parties are one-time transactions based solely on price. A good booking engine should have the tools to shift booking-decision considerations away from price toward service quality and personal recognition. A key component of this approach is continual engagement of the guest through the automatic generation personal emails before, during, and after their stay.

A Hotel Loyalty Program

Marketing data indicates that the cost of sales to existing customers can be as little as 30 percent of the cost of acquiring a new customer. In addition, existing customers of a hotel can spend up to 70 percent more during their stay. Therefore, a hotel loyalty program can play a significant role in boosting revenue. A good hotel loyalty program should provide reward points upon booking and an automated system to manage point redemption. Other necessary features include a marketing newsletter campaign and the ability to access data on stay preferences.

No Hidden costs or Long-term Commitment

Most importantly, a good booking engine should offer transparent costing with no hidden charges. The best will allow hotels to opt out at any point with no early termination penalty.

Pelican has all of this, and much more. We offer a comprehensive suite of products and services giving hotels complete control over their online booking process, from initial contact to follow-up customer engagement. Our features are managed through an interface seamlessly integrated into the official hotel website.

Pelican provides the tools hotels need to get the most from online bookings. For more information, please contact us at: info@pelicansolution.com or visit www.pelicansolution.com

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Rate Parity Watcher

February 23, 2017
02/23/2017

Lost business to OTA because of rate imparity? Not any more......

It is no secret that hotel official websites and OTA compete for direct access to travelers. The battle hinges on the most-sensitive point: price. As long as both sides honored rate-parity commitments, this was not an issue. But now, some OTA are willing to trim their price in order to get more bookings.

With rates distributed through so many channels, a hotel may not be aware of an OTA undercutting their rates. However, constant monitoring of multiple channels consumes valuable resources better applied to other areas.

Pelican, as a hotel’s e-commerce partner, has the solution: a new feature called RATE PARITY WATCHER. This feature will give hotels the following benefits:

  • Alert the hotel when an OTA is publicly undercutting their rates. Our system will do a weekly check and identify when any OTA offers a lower rate than the hotel’s rate on a particular date. It will also invite the hotel to update the rate on the extranet.
  • Maintain rate parity. By identifying OTA listing imparity, the hotel will more easily maintain rate parity.
  • Increase booking conversion rate by maintaining rate parity.

With this feature, a hotel need not be concerned with imparity issues and will see incremental increases in their booking conversion rate.

This feature is provided free of charge to Pelican partner members.

To learn more about how Pelican “Rate Parity Watcher” can help you to maintain your rate parity and increase your booking conversion rate, please contact us at: info@pelicansolution.com or visit www.pelicansolution.com

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The Cost and Benefits of Direct Hotel Booking vs OTA’s

December 23, 2016
12/23/2016

Distributing hotel rates and packages is becoming increasingly complex. Since their invention two decades ago, online travel agents (OTA) have greatly contributed to increased bookings for most hotels -- but at a cost.

Exposure: OTA vs. Direct Hotel Booking

No one doubts that OTA provide smaller properties and independent hotel brands a stronger marketing channel than they could build themselves. The huge marketing budgets of most OTA translate into a wide consumer reach. The brand recognition of websites like Priceline and Expedia invariably place their links at the top of Google search engine results page. For most hotels, a listing on a major OTA will expose the property to millions of potential guests throughout the globe.

Revenue: OTAs vs. Direct Hotel Booking

But this enormous exposure comes with a high price. OTA can take anywhere from 15 to 30 percent of the revenue for each booking. Though paying such a hefty commission is warranted when capturing a new guest, it makes less sense to pay the same rate to handle a return booking especially if they are returning for the third, fourth or fifth visit. Hotels can avoid paying commissions for returning guests by providing a loyalty program and other incentive to encourage your repeat customer to book directly with you, not an OTA.

Drive Traffic: OTA vs Direct Hotel Booking

This strategy is surprisingly easy to implement. One little-known benefit of OTA is that they can actually drive traffic to the hotel website. According to a study conducted by Google, 52% of travelers visit the hotel website after seeing the room listed on an OTA. If your website lists the same promotional rates as the OTA (and all other factors, such as ease of payment, being equal), the guest will be certain to book directly instead of navigating back to the OTA site.

Using an OTA to attract new guests quickly fill vacant rooms is a cost effective marketing strategy. However, your goal should be to attract repeat guests or careful shoppers to book on your own site to maximize revenue from each booking.

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Unlock the Full Potential of Pelican

March 04, 2016
03/04/2016

The Pelican Booking Engine is packed with powerful features designed to maximize revenue from online bookings. While users can learn and implement the basic features in minutes, unlocking the full potential of this advanced booking engine can take time and effort.
Now, Pelican has updated the e-guideline to flatten this learning curve. All users can access the e-guideline directly from the Pelican extranet, selecting the feature they would like to learn and apply in a short time. Each guide page is illustrated with one or more screen shots, and the guide is fully searchable.

Step-by-step guide to installation

The e-guideline will guide Pelican extranet users through each step of the setup process for modules comprising the Pelican extranet. This setup includes setting parameters for rates, allotments and availability that will automate many of the essential tasks related to both direct and agent or corporate bookings. The information required to complete each step is clearly explained and illustrated with screenshots.

Tips to maximize revenue

Besides assisting in basic installation, the e-guideline shows users how they can implement optional features to maximize room revenue. The e-guideline illustrates how to create non-room items, packages that can be modified in response to changing market conditions, and rates aimed at specific types of users.

Tips to increase direct booking from your website

A bonus section offers tips on how hotels can use the latest ecommerce trends and technology to maximize booking directly from their direct website.

The new e-guideline can now be accessed by all Pelican users through the Help section of the Pelican Back Office. Should you have any inquiries or wish more information about our e-guideline, please contact: support@pelicansolution.com

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Pelican introduces “Flash Report” New Features

December 16, 2015
12/16/2015

UPDATE YOURSELF WITH ON-TIME AND ACCURATE REPORTS
“Help you to evaluate your online booking performance and devise online-marketing strategies”

Automatic Alerts

Pelican has launched a new feature, “Flash Report“, to help hotels monitor online booking performance, statistics, and ratios.

The Pelican “Flash Report” feature provides a hassle-free way for hotels to keep informed of their online bookings in a timely and accurate manner - without the need to login to the system.
Reports will be sent by email to designated users on dates specified by the hotel.

Automatic Distribution

All reports will be distributed automatically to your email on regular basis. No need to login to extranet to retrieve the reports.

User-friendly Format

The reports are presented as graphs and charts for rapid comprehension and analysis.

Timely Updates

Each report will be sent automatically based on the dates selected by the hotel to match their reporting and performance- evaluation cycles.

This feature is provided free of charge to Pelican partner members.

To learn more about how Pelican “Flash Reports” can provide accurate information in timely manner to help you evaluate your online booking performance and develop your online-marketing strategies, please contact us at: info@pelicansolution.com or visit www.pelicansolution.com

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Don’t lose opportunity to sell your vacant room

October 05, 2015
10/14/2015

Considering the constantly intensifying competition in the hospitality sector, hotels cannot afford to lose any opportunity to sell a room night. Many hotels sell rooms through multiple distribution channels to lessen the chances of rooms going empty. Though multiple connections bring many benefits, keeping track of room rates and allotment expiration dates on many channels can be a challenge. Often, a hotel will forget to extend an expired listing, and so lose sales opportunities.

Automatic Alerts

Pelican is addressing this issue with the implementation of the “Alert System”, a feature to remind hotels of the upcoming expiry dates of their room-rate and package offers. The system sends automatic notification of rates, allotments, items for sale, and packages that will expire within the next three months.

Fuss Free Updating

These emails are more than a simple reminders of yet another task that must be completed. Each email contains a link to a password-protected online form where users can update all listings due to expire in one session, minimizing the drain of time and resources for these administrative chores.

Never Again Lose a Sales Opportunity

Dealing with multiple connections brings many benefits, but also many challenges. Keeping track of room rates and allotment expiration dates on many channels requires considerable back-office and resources.

An expired listing is a lost sales opportunity; and the Pelican Alert feature can minimize this risk. Our Alert feature is the latest proof of Pelican’s commitment to help hotels to Empower Direct Booking and maximize online revenue.

For more information on how the Alert System and other innovative features of the Pelican Hotel Booking Engine can help to streamline your back-office procedures and boost your revenue, please contact info@pelicansolution.com

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Pelican “Secret Deal” Feature Increases Direct Online Bookings

April 24, 2015
04/24/2015

Offering exclusive rates to selected guests can drive up conversions.
In the six months since the Pelican Secret Deal was introduced, some participating hotels have experienced up to a 75% increase in bookings over the same period of the previous year.

Boost Direct Bookings

The new “Secret Deal” feature of the Pelican booking engine allows participating hotels to invite website visitors to be offered a confidential rate. The booking engine embedded in the hotel's official website will request the email address of a visitor and automatically dispatch a message containing a link to a restricted-access page of the booking engine offering exclusive rates. This would increase the likelihood of a booking conversion as your customers would feel that they are being offered a special deal without risking complaints of unfair pricing from online travel agents.

Increase Customer Loyalty

Everyone loves being the privileged beneficiary of a special deal. Offering such a deal to a prospective or returning guest, especially if the recipient can confirm that the offer is lower than the alternatives, represents a giant step toward gaining that customer’s future loyalty.

Expand Your Email Database

Participating hotels are capturing an average of 200 new email addresses each month from website visitors requesting a “secret deal” offer. The captured email addresses can be a valuable resource for future marketing activities.

To learn more about how this and other features of the Pelican Hotel Online Booking Engine can attract more direct bookings, please contact info@pelicansolution.com

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Pelican Secret Deals Boost Room Revenue

January 21, 2015
01/21/2015

Everyone loves to think they are getting an exclusive deal. The Pelican Hotel Online Booking Engine now includes a feature that offers potential or returning guests a rate significantly different from openly published rates. With the “Secret Deal” feature, end users are given the opportunity to request an email from the hotel which will contain a link to a page enabling the user to make a booking at deeply discounted rates.

An Exclusive Link to a Special Rate

The Secret Deal feature takes the form of a pop-up message that appears when the user first accesses the booking engine. If the user is interested, they will fill in their details and a thank you message will be displayed. The user will then receive an email containing a link to a restricted-access screen listing preferential rate valid period of the intended booking.

Both Guest and Hotel Benefits

The Secret Deal feature offers benefits to both hotel and guest. The guest, of course, can enjoy a significant price reduction. The hotel benefits by compiling a database of anyone showing an interest in the hotel, whether they book or not. If the rates are evaluated and updated frequently based on market conditions (an effortless process with the Pelican Hotel Booking Engine), the special deals can be used to realize revenue from rooms that might otherwise go empty.

The Secret Deal feature allows the hotel to offer preferential rates directly to guests without risking disparity complaints from on-line travel agents. To learn more about how this and other features of the Pelican Hotel Online Booking Engine can attract more direct bookings and boost end yields without affecting existing B2B agreements, please contact : support@pelicansolution.com

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Online Booking Trends To Watch For In 2015

January 14, 2015
01/14/2015

Hotels should monitor market and traveler behavior trends to take full advantage of the growth of online booking.

This past year marked a watershed in the development of hotel online booking. With both business and leisure travelers turning to their computers, and, increasingly, mobile devices to make their travel arrangements, a number of trends have emerged, each indicating a preference of how users approach online booking. During the next year, hotels will need to identify and react to online booking trends to maintain market share. The key trends that hotels should pay attention to in the coming year are:

Growth of OTA.

Online travel agents such as Expedia saw a 15% growth in bookings over the year, based on estimates in a recent Phocuswright report. . With OTA crowding out individual hotels in search results, some OTA are conditioning higher commissions in exchange for better rankings, often driving down net yield. To respond to this trend, hotels will need to explore innovative online promotion campaigns to attract potential guests directly to the hotel's own website instead of hoping for a high ranking on a basic “price-and-availability” search on a Google or “travel metasearch” website.

Rise of boutique online travel agents.

A counter trend to “do-it-yourself” online booking has been the increasing popularity of independent, small-staff travel agents without a “brick-and-motor” presence. Many of these agents attract clients needing to make complicated arrangements or seeking luxurious and highly personalized travel experiences. Hotels can capitalize on this trend by working with boutique agents to sell high-value-added packages.

Move to mobile payment:

The wide adoption of smartphones triggered a migration of online bookings from desktops and notebooks to mobile devices, with mobile bookings growing from 5 to 20 percent of all bookings since 2012. The coming year will see credit cards superseded by the more-convenient online payment providers such as PayPal for mobile bookings. This trend will require hotels to cultivate and maintain good working relationships with one or more payment providers to ensure that bookings are not lost to a competing hotel because the potential guest preferred to use an online payment service for security or convenience reasons.

Importance of online reviews

A survey by TrustYou indicated that travelers are 3.9 times more likely to choose a hotel with higher review scores when the prices are the same. However, anecdotal evidence suggests that most travelers will not bother to post a review of a hotel offering only “satisfactory” service. To ensure an adequate presence on social-media sites, hotels most provide guests with a memorable experience (such as a staff member demonstrating resourcefulness to fulfill an unusual request) and be proactive in soliciting guest reactions through post-departure emails and surveys.

Personalized web experiences

Customized travel arrangements have been the norm for a generation, and 2014 saw travel websites adopt sophisticated techniques to personalize user interaction. In the coming year, hotels will use emergent data manipulation technologies to extract and correlate data from their own databases and social media postings to generate personalized promotional emails and other online modes of contact with previous and potential guests.

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Pelican Promotes Your Best Rates

November 26, 2014
11/26/2014

New Pelican feature places best rates at the head of option lists for maximum visibility

People searching hotel rooms through online booking engines tend to be price conscious, sometimes to the exclusion of all other considerations. While a hotel's booking engine should promote rates and packages in all price ranges for guests placing a higher priority on other factors, the booking engine should also capture the attention of those whose only concern is finding the best possible deal.

Flash Sale listing grabs attention

The Pelican Online Hotel Booking Engine enables hotels to quickly and easily design and present rates valid only for a number of conditions, such as length of stay, booking period, promotions like “Stay 3 Pay 2” and even the device used for the booking. As with the default settings of TripAdvisor and most other travel recommendation sites, Pelican's new “Flash Sale” feature automatically places the booking option with the cheapest rate at the top. This will allow potential guests to readily identify special promotion rates which are valid during their intended staying period.

Increase booking conversion from users

A traveler booking online is spoiled for choice: the number of options returned by even a detailed search for specific requirements can be overwhelming. This is especially true if the traveler is en route to or has arrived at the intended destination. In the distracting environment of an airport or train station, a travel-weary user will often make a snap decision instead of carefully considering several options. In this common situation, presenting the user with a competitive promotional or last-minute rate as the first item on the booking engine list greatly increases the likelihood of a conversion.

Encourage users to explore your site

In the hyper-competitive environment of online hotel booking, price is only one component of a successful conversion strategy. Unlike harried travelers attempting to make a booking on their mobile device while standing in an airport arrivals hall, potential guests searching for the optimal hotel deal in the comfort of their home or office will usually browse many sites and weigh multiple factors before selecting an option. However, promotional rates do attract attention. Presenting a highly competitive rate as the first option may motivate users to explore the site further instead of clicking away. This enhances the likelihood of a conversion, perhaps with the user selecting another, more expensive package option that best meets their specific requirements.

For more information on how Pelican can effectively promote your special rates, please contact: info@pelicansolution.com or visit www.pelicansolution.com

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Pelican Booking Engine offers easy comparison of room types and rates

October 21, 2014
10/21/2014

Pelican Hotel Solutions is pleased to announce the roll out of the latest version of their popular and innovative booking engine. The Pelican Hotel Booking Engine gives hotels the flexibility to create and update rates and packages quickly and easily in response to market conditions, and to promote special deals directly on the hotel's own website. This latest version includes a number of useful enhancements aimed at assisting a potential guest to identify and select the rate or package best suited to their requirements.

Comparing room rates and types at a glance

Standard practice on travel websites is to list rates from various hotels on one page in ascending order. This format can also be useful for comparing rates at a single hotel offering several distinct room and suite types, such a large-scale luxury resort. The rate-and-type comparison feature lists all of the room rates and corresponding room types offered by the hotel, assisting a potential guest to make a booking decision.

Easily evaluate rate plans

A key feature of the Pelican Hotel Booking Engine is the ability to apply distinct rate plans based on criteria other than room type. This can be too much of a good thing if the potential guest is presented with a long list of booking options. The new rate-plan comparison feature summarizes the details of each rate plan on a single page, allowing potential guests to easily evaluate the plans on offer and select the most suitable option for their requirements.

Giving potential guests an easy method of comparing cost to value can provide a significant advantage in competitive markets. For more information on how the Pelican Hotel Booking Engine can drive hotel bookings, please contact: info@pelicansolution.com or visit www.pelicansolution.com

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Pelican Hotel Booking Engine targets mobile users with special rates

September 25, 2014
09/25/2014

Mobile device users are the fastest-growing segment of the hotel online-booking market. The latest version of the innovative hotel booking engine from Pelican Hotel Solutions includes features aimed at assisting hotels to identify and target mobile users. Combined with the ease in which the Pelican Hotel Booking Engine can create and update special packages, this new version will give hotels a competitive advantage in attracting bookings from potential guests using smartphones and tablets to seek last-minute deals.

Targeting mobile users with special rates

A person using a mobile device to book a hotel room often has distinct requirements from one searching for a hotel deal using a desktop or notebook. In many cases, the mobile user has recently arrived at the destination and is seeking the best available option for accommodation that evening. The new mobile special rates feature of the Pelican Hotel Booking Engine can offer such a user a special rate on a room which would otherwise remain empty. This rate will only be displayed when the user searches from a mobile phone or tablets and hidden when it is searched on desktop or notebook.

Assisting guests to make booking decisions

The Pelican Hotel Booking Engine gives hotels the flexibility to create and update rates and packages quickly and easily in response to market conditions, particularly in creating rates and packages to attract last-minute bookings. The mobile version of the Pelican Hotel Booking Engine is designed to assist the user in navigating easily and rapid around the site, to ensure a pleasant booking experience.

Targeting mobile users can provide a significant advantage in competitive markets. For more information on how the Pelican Hotel Booking Engine can drive hotel bookings, please contact: info@pelicansolution.com or visit www.pelicansolution.com

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New Pelican System Module Simplifies Online Rates and Availability Management

April 01, 2014
04/01/2014

Maintaining market share in the highly competitive hospitality industry requires frequent adjustment of room rates and allocation to achieve maximum revenue on any given day. A new addition to the Pelican online booking and reservation management system will help hotels manage large numbers of base, package, and derivative rates. The new Room Rates and Availabilities Modules simplifies the time-consuming process managing room rates and allocations by allowing hotel users to create and update numerous parameters of rates and availability quickly and easily.

It is not uncommon for a hotel with hundreds of rooms to offer scores of room rates. Manual updating of each rate is time-consuming and prone to error, but leaving rates in place as market conditions undergo unexpected fluctuations can have a serious impact on revenue. Hotels can lose business to more competitively priced neighbors, or can miss out on revenue by selling rooms for less than actual market value during brief, unexpected periods of high demand and low supply.

Rapid Updating

The new module gives hotels the tools to modify rates on a frequent – even daily basis – by greatly simplifying the process of managing every parameter related to rates and availability. The module is designed for intuitive interaction with all operational functions available from a single screen. The logical interface allows one-click navigation to whichever parameter requires updating – bonus nights, package promotions, agency and corporate rates – eliminating the often-frustrating scroll through a succession of screens to find the relevant item.

Rate Template

A significant feature of the module is the rate template. By using templates, the hotel can set seasonal rates once every few months, then use these rates to create rate tiers, adjusting one or more individual rates as required. This feature greatly reduces the time needed to retype individual rates for each period of time – as well as eliminating the errors often arising with manual retyping.

Useful Summaries

A room-sold summary table gives hotels a snapshot of number of room sold on a given day, useful in optimizing room allocation. Other screens, all available from the main window, extract and present information from other modules in the system, allowing a comprehensive review of the current state of rates and policies from one location.

Pelican is releasing this module as a free upgrade for hotel members as part of the corporate commitment to provide partners with the tools they need to optimize revenue in the rapidly changing global hospitality industry. To learn more about how Pelican Booking Engine can effectively power your website to increase your online direct booking, and about other benefits provided by Pelican solutions, please email us at info@pelicansolution.com or visit www.pelicansolution.com

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Pelican Joins TripConnect Premium Partner

November 19, 2013
11/19/2013

Pelican Hotel Solutions partners with TripAdvisor to channel booking traffic directly to hotel websites. As growing numbers of travelers make trip arrangements online, TripAdvisor has emerged as the leading resource for end-consumers searching for optimal value by comparing both room rates and guest reviews of accommodation options. Now, Pelican Hotel Solutions is ensuring that Pelican partners hotels enjoy maximum benefit from bookings originating from a TripAdvisor listing.

Direct Channel To Hotel Booking Engine

Pelican has partnered with TripConnect, a new service offered by TripAdvisor that allows a Pelican-partner hotels to insert a live link to the hotel's own booking engine on the TripAdvisor price-comparison page. The link will display the same real-time, context-sensitive rate information that appears on the hotel's Pelican-powered official website. The TripConnect facility will project the innovative features of the Pelican system into the TripAdvisor site, combining the benefits of authentic guest recommendations with the marketing power of Pelican's dynamic rate management features.

Bypass Third Party Handlers

Pelican's partnership with TripConnect will help to enhance the revenues of client hotels by reducing the role of online travel agents in the booking process. Like other features in the Pelican system, the TripConnect partnership will facilitate a direct connection between hotel and guest, eliminating the need to pay a commission on bookings. The direct connection will also facilitate upselling and promotion of special packages, further enhancing revenues and, in many cases, laying the foundation for guest loyalty.

For more information about how Pelican and TripConnect can increase direct bookings and enhance revenue, please contact info@pelicanhotelsolution.com

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Determining The Right Pricing in a Volatile Market

June 10, 2013
06/10/2013

Setting the right price for a hotel room is one of most difficult aspects of hospitality. Modern booking engine technology can aid marketing managers in attaining the goal of optimal pricing.

"The Price Is Right" may be true on the classic television game show, but finding the most effective pricing levels has become increasingly difficult for hotels in the face of market competition and the growing popularity of online booking. In the past, most hotels would determine price tiers for each period of the year as part of the annual budgeting process, leaving day-to-day adjustments and deal packaging to agents and wholesalers. Now, online booking has disrupted this system by giving end-consumers the ability to compare rates offered by competing hotels – and those offered by the agents representing those hotels. Corporate clients can wield even greater influence. With the possibility of realizing significant cost reductions through comprehensive online research, a corporate travel officer need no longer settle for a rate that is "good enough."

An Art And A Science

While no one really knows what is the best rate for a specific room at a specific time, everyone, from owner to back-office clerk, has an opinion, generally based on feelings rather than facts. But these opinions can be valid, for pricing is an art as well as science, and emotions do influence booking decisions. Guests might be willing to pay a premium for such intangibles as proximity to a favorite restaurant, historical association or ambiance, or even the exceptional resourcefulness or kindness displayed by an individual staff member during a previous visit.

Guest Surveys Provide Essential Market Data

Identifying and quantifying such assets is difficult or impossible, but failing to do so can have a real impact on the hotel's bottom line. Fortunately, the same technology that gives guests power to shop around also gives hotels much greater access to crucial information that can be employed to determine optimal pricing. Guests can be surveyed at time of booking and departure, competitor hotel rates and occupancy can be monitored daily, historical trends can be analyzed and correlated to external events such as economic conditions in distant regions that are a regular source of guests.

Automatic Dynamic Package Pricing

Large hotels and chains often outsource this data collection and number crunching to third parties, who supply detailed pricing recommendations. But smaller hotels can use existing technology to monitor rapidly changing markets and gather useful information from potential and actual guests. Many online booking engines now feature add on that automate interaction with shoppers and bookers, allowing the hotel to dynamically offer preferential rates and custom packages to specific types of guests – even individuals. This type of flexible, dynamic booking made possible by automating the booking process largely removes the guesswork from pricing. Marketing managers can determine – in real time – the market response to a current price, and instantly (and automatically) adjust base and derived rates accordingly.

The Importance of Rate Parity

Day-to-day monitoring and adjustment of rates across the board also helps to foster a mutually beneficial relationship with online travel agents (OTA) by maintaining rate parity among the hotel and outside suppliers. Though hotels gain optimal revenue from direct bookings, travel agents, both online and traditional, are still required to supply guests through their own channels and contacts. While a hotel should not alienate an OTA by offering cheaper direct-booking rates, neither should the hotel rates offered online be significantly higher that the OTA rate for a similar room or package. Many online shoppers will also discover the OTA rate, and book through the agent instead. Besides forcing the hotel to needlessly pay a commission, there is a real risk that the OTA will directly engage with the customer and offer a better deal at a competing hotel, thereby losing the booking altogether. Automated monitoring of agent rates and regular updates on the hotel website will ensure that rate parity is maintained, to the benefit of both the hotel and agents.

Optimal pricing is basically the process of hitting constantly moving targets. Automated monitoring and dynamic pricing based on real-time market feedback can take much of the guesswork from setting rates, allowing a hotel hit the right mark at all times.

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Successful Seminar in Phuket and Bangkok on May 2013

June 10, 2013
06/10/2013

Thank you for taking the time to attend the PELICAN seminar regarding Preparing E-commerce Strategies for A Changing Booking Environment in Phuket and Bangkok on May 2013. We sincerely hope that we were able to bring some clarity into the confusing and rapidly developing world of online booking and marketing.

We will be holding seminars on similar aspects of how the online world impacts the hospitality industry in the future, to which you or any member of your staff are welcome to attend.

For email updates regarding our upcoming events and seminars, please visit www.pelicansolution.com or email us at ari@pelicansolution.com with a list of your staff/colleagues (please include their full names and the hotel name) who would like to receive regular email updates.

We wish you the best for your E-commerce success.

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Pelican Looking Forward To See You at TTM 13 Bangkok

May 28, 2013
05/28/2013

Pelican Hotel Solutions will again participate in Thailand Travel Mart (TTM) Plus 2013 from June 5-7 as a primary sponsor. One of the largest B2B events in Southeast Asia, TTM is jointed organized by Tourism Authority of Thailand (TAT) and the Thai tourism industry.

We are returning with a new solution for all hoteliers to maximize hotel revenue based on our “Effective E-marketing Tools” and “Proactive Customer Care”.

If you are looking for a solution for your hospitality organization, please drop by Booth A80 at TTM+ 2013. To show our willingness to be partner in your success, we are offering special rates for our Hotel E-commerce Solutions exclusively for this event.

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New Pelican feature simplifies rate management

May 06, 2013
05/06/2013

The ever-growing travel market presents unlimited opportunities for hotels willing to invest in global marking through online and offline travel agents, corporate clients, and GDS/IDS. The more sales channels you have, the more bookings will be delivered to your hotel.

However, today's rapidly growing market requires hotels to act speedily to provide accurate information of rates and allotment across multiple sales channels, and to offer different rate options to satisfy various client needs.

Pelican CRS addresses these concerns with a new feature called “Cascading Rate Tiers”. This feature gives hotel managers the ability to set one base rate and automatically generate derived rates to offer to specific markets under various conditions. Cascading rates enable hotel managers to manage just one rate with the confidence that all other rates will be automatically adjusted to conform with the hotels’ revenue strategy.

Hotels can realize a two-fold benefit: reduced use of human resources and better pricing control. Instead of manually updating individual rates to reflect changing market conditions, a manager need only modify the base rate, which will trigger modifications in all derived rates. This saves the administrative costs associated with modifying and verifying a complicated matrix of rates while empowering hotels to better differentiate products by setting details information for specific channel.

Derived rates can include advance purchase rate, corporate rate, limited promotional rate, and many more.

Please contact us to discover how easy to set rates among various sales channels.

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How Mobile Devices Affect Hotel Booking Habits

April 13, 2013
04/10/2013

Hoteliers should be prepared for the giant leap in mobile traffic growth in 2013. A report by UK brand and digital consultancy firm Nucleus indicates that mobile browsing of travel sites accounted for 27.1% of all website traffic in January 2013, a 31.7 % growth over past six months. The same report finds that the Ipad has driven the presence of iOS to an all-time high, with an 88.3% share of all mobile browsing devices.

A 2012 study of travelers by Google & Ipsos MediaCT found that the percentage of travelers using a mobile device to search for travel information are:

LEISURE TRAVELERS

- 2009 : 8%
- 2010 : 18%
- 2011 : 31%
- 2012 : 38%

BUSINESS TRAVELERS

- 2009 : 25%
- 2010 : 40%
- 2011 : 56%
- 2012 : 57%

Characteristics of Mobile Hotel Bookers

Shorter booking lead time
A Priceline.com snapshot survey found that almost half of mobile users made reservations when on the road – mostly for that night.

Free wifi access most valued
For the mobile-equipped guest, free wifi access is considered more valuable than free breakfast or free parking.

Easily attracted by last-minute special offers
A November 2012 Hotelmarketing survey found that more than 40% of mobile bookers were on the road when they reserved rooms offering a today-only special rate.

The Importance Of Multi-Device Websites

Travelers are now migrating from full computers to mobile devices to access travel information. Travelers frequently use mobile devices not only for hotel booking, but also for travel planning activities such as destination research, itinerary planning, or searching for special offers.

Hoteliers should re-evaluate their e-commerce strategy and expand their website capability to include desktop , smartphone and tablets. Optimizing website format for mobile devices is essential to enable on-the-go travelers to easily search, read, and share hotel information. In addition, websites optimized for mobile devices are also suitable for viewing on other formats.

Reach On-The-Go Guests with PELICAN Mobile Booking Engine

Pelican Hotel Solutions has upgraded their innovative booking technology, which allows hotels to adjust rates and packages instantly and automatically to reflect market conditions, to mobile device format. Specifically designed to capture on-the-go bookings, the Pelican mobile booking engine gives hotels the right tools to capture the attention of last-minute bookers.

Key Benefits

  • Dynamic package booking.
  • Image gallery.
  • Multiple room type booking.
  • Automatic phone dialing through a single click.
  • Google Maps and location integration.

Please contact us to learn more about accommodating the growing mobile market with Pelican Mobile Website and Mobile Booking Engine.

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How To Make Your Website Sell, Not Just Inform

March 14, 2013
03/14/2013

As more travelers search online to make travel arrangements, an appealing and informative website is essential for any hospitality provider. But a well-designed website showcasing the hotel's advantages, even with sophisticated features such as video and interactive panoramas, is only doing part of the job. To realize the full potential of a hotel's online presence, the website should also be a selling tool.

Location and facilities are major factors in deciding where to stay, but most modern travelers, especially those conducting their own research online, compare rates, promotions, and packages before making a decision. To grab the attention of a knowledgeable traveler, a hotel website should prominently feature current rates and package information and other commercial incentives to book.

Displaying current rates increases website selling power

A survey recently conducted by www.reviewpro.com indicated that 42 % of guests browsing for accommodation are price sensitive. They tend to search as many as 22 different websites looking for the best deal (ThinkWithGoogle). Including special rates, promotions, or special packages in your website will give a competitive advantage with many potential guests -- but only if information is displayed prominently and kept current through automatic integration with your CRS / BE system.

Attractive room photographs are more effective with updated room and package rates placed alongside.

Don’t hide your rate and package info behind the Booking Engine

A website booking engine can be an important source of information that can promote sales, but only website visitors with a firm intention to book will navigate to the booking engine interface. In average 70 % of web visitors are casual browsers who might be enticed to book if presented with an appealing rate or package. Up-to-date pricing information should be prominently displayed on every relevant web page.

Pelican Solution launches RATES & PACKAGES interface

The latest Pelican feature allows clients to display up-to-date rates and package rates for specific room types anywhere in the hotel website. The feature will automatically update room rates / package information on each page view based on valid rates on offer. Options include package information such as: rates, description, validity, package inclusion, and cancellation policy.

This feature is a free upgrade to all pelican partner hotels as part of Pelican's commitment to provide the best excellent client support. For further information please visit our website at www.pelicansolution.com or click here to contact us by email.

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How To Win Online Market Share In 2013

February 20, 2013
02/20/2013

It is common knowledge the Internet is changing many aspects of how we live our lives -- and that includes making travel arrangements. As more people prefer to book online, new opportunities are created for travel providers, both hotels and online travel agencies (OTA). Many OTAs have launched aggressive campaigns for market share, and in the process placing some hotels in direct competition with former suppliers. Here are some hints on strategy to win market share in 2013.

STOP COMPETING WITH YOURSELF

RATE PARITY is the key. Many hotels make the mistake of providing packages for OTA without offering the same package in their own website. Offering different packages and rates to OTA and directly on your official website allows guests who may have already decided to stay at your hotel to book at OTA website for the better deal, needlessly costing your hotel a commission fee.

Hotels must effectively and consistently control rate parity across all online distribution channels to increase consumer confidence in booking with the hotel website. A hotel offering the guaranteed lowest rate on the official website will discourage shopping around by potential guests.

LIST YOU HOTEL WITH ALL MAJOR OTAs ( Online Travel Agencies )

In 2012 it was estimated that 2.4 billion people used the Internet to some extent. These users are scattered worldwide and speak one or more of scores of major languages. Most users making travel arrangements online prefer to shop around and tend to visit multiple OTAs, GDS partner websites, social media and review websites in search of the best deal. A hotel must ensure a prominent brand presence in all OTA and travel-related sites to help increase awareness of the hotel name. But be careful in your strategy and remember that you MUST maintain your rate parity with all OTA or you will lose direct business.

BENEFITS OF USING OTA

Billboard effect – There is much evidence that online consumers eventually book on the hotel official website after searching OTA websites. The Billboard Effect can help your hotel brand showing on all OTA channels where online customers do their research –– actually helping to drive them to book in your official website.

Bringing new guests – OTA can help introduce your hotel to new customers. While your official website offer only a few languages, OTA offer information in many languages to promote wider market penetration. This availability of information in many languages can help promote your hotel in new markets, and the new customers can become loyal guests who will recommend your hotel to their friends, who may also book direct.

Helping small hotels – Small hotels with limited marketing budgets can benefit most from OTA services in accessing multiple markets. and connecting to the potential customers worldwide. Even with the higher commission charged to low–volume clients, booking through an OTA can be a cost-effective solution to expanding market share.

START IMPLEMENTING PROPER CRM (Customer relationship management)

In the constantly changing online market, rate parity alone will not keep a hotels competitive edge and retain customers. Large hotels compete for guest loyalty through incentives and cash rewards, expensive programs that are often beyond the capabilities of small-group or independent hotels.

Proper CRM activities help hotel not only to retain customer loyalty but also to encourage onward promotion to friends and colleagues. The rapid growth of social media is exponentially expanding the impact of CRM. Hotels can enhance CRM through:

Automated Campaign & Mailing – Keep in constant touch with your customers with automated emails containing special offer packages, promotion, and birthday/holiday greetings.

Social media maintenance – Social-media marketing is a two-edged sword: the bad experience of one guest can be propagated to thousands of potential customers. A hotel should constantly monitor all travel-related social-media platforms, weblogs, and websites, responding to positive postings with courteous remarks, and to negative comments with a expression of gratitude for pointing out the lapse in service. Even bad postings can generate positive promotion if the hotel communicates a sincere desire to improve.

Successful technology integration – CRM monitoring and communication activities can place a large burden on hotel staff. Integrating CRM into a hotels booking engine or central reservation system allows the automation of many tasks, reducing the load on human resources. (more about Pelican integrate CRM).

While the successful exploitation of online booking and social-media presence is essential for a hotel to remain competitive, a marketing strategy is only as good as the product it promotes. A hotel, perhaps more than any other business, is entirely dependent on the dedication of staff and management to their primary duties. Automating routine reservation and customer-relations tasks through careful application of new online technologies frees time for hotel employees to do what they do best: keeping each guest satisfied, comfortable, and looking forward to another stay.

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Pelican Booking Engine Features Integrated CRM

January 25, 2013
01/25/2013

Customer Relation Management (CRM) is an essential aspect of hotel marketing, but one often overlooked by automated online reservation facilities. Some booking engine providers include basic features to offer pre-set packages at booking time. However, these offers are visible only to those who are already visiting the hotels page with the intention to book, and the public nature of a web page prohibits offering special rates that might jeopardize rate parity.

PRIVATE OFFERS OF SPECIAL RATES

The Pelican Booking Engine addresses these concerns with a feature offering automated, individual email communication with potential guests at booking time. By previous specifying parameters (validity period, separate room allocation, booking lead time, etc.) the hotel can offer each guest, by private email, a special rate that will maximize the chance of securing a booking without risk of underselling, allowing the hotel to increase occupancy without jeopardizing rate parity.

AUTOMATIC ANNOUNCEMENTS OF PACKAGES AND PROMOTION

The Pelican CRM can also email package information on a pre-set schedule to previous guests and even those who have only visited the hotel website. These can be a high-value recipients, as a guest who has had a satisfactory stay experience is likely to pass along package offers as recommendations to friends and colleagues.

UP-SELLING GUEST BOOKINGS

The Pelican CRM can send an automated email greeting to a guest three-to-ten days prior to arrival with a reservation re-confirmation and useful information about hotel facilities. This message can be used to promote appealing non-room items such as airport transfers, champagne and wine, spa treatments, restaurant vouchers and theater bookings.

INCREASE GUEST LOYALTY WITH AUTOMATED THANK YOU EMAIL & GUEST SURVEY

The Pelican CRM can send an automated email thanking your departing guests for their stay. Besides being good manners, this email can solicit valuable feedback and comments. A link to an online survey form will help to capture your guests experience for future reference.

ENCOURAGE REPEAT BOOKINGS WITH AN E-NEWSLETTER

Update targeted guests about new amenities, services, events, or simply the latest special offers. An e-newsletter can reach out to former guests and encourage repeat bookings, building familiarity with your hotel and loyal relationships through consistent and personalized communication.

This new feature is provided free of charge to most Pelican partner members as part of the company commitment of continuing product and service enhancement .

If you like to know more about the CRM integrated feature or other PELICAN products or services please contact us or visit our website at www.pelicansolution.com.

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Review of Best E-Commerce Practices Seminar

November 27, 2012
11/27/2012

Pelican Hotel Solutions, a leading provider of e-commerce facilities designed specifically for the hospitality industry, conducted a seminar introducing basic concepts in e-commerce techniques and strategies for hotels in Kuala Lumpur on 30 October 2012. The fifty participants all held senior management positions in hotels.

TRENDS AND STRATEGIES

Hartono Liman, Pelican Hotel Solutions Managing Director, opened the seminar with a presentation on e-commerce trends in the hospitality industry and strategies to attract online direct booking. The presentation focused on the importance played by emerging web-based technologies to efficiently interact with actual and potential guests and build lasting relationships. The second speaker, Dieter Runge, Regional Director at Transpacific Translations, shared his views and experiences regarding multilingual web trends and strategies in relation to the hospitality industry.

NETWORKING OPPORTUNITY

The participants praised both the content of the presentations, and the opportunity the seminar provided to network with fellow regional hotel executives.

“Thank You Pelican Hotel Solutions for sharing some valuable information with us. The statistics provided compounded the fact and drive home the points on customer behavior when it comes to this fast changing digital landscape.”
– Lily Chee, Sales & Marketing Manager for the Ritz Garden Hotel

“I am very grateful to attend the event. Great speakers and great eye opener.”
– Jidabha Seejong, E-Commerce Director at The Sukosol Hotel

A similar event was held in Bangkok on 1 November 2012 at the Westin Grande Sukhumvit with a guest speaker from Tripadvisor. Lewis Ng, Commercial Director APAC.

For more information or to keep you updated with our next event, contact marketing@pelicansolution.com.

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Boost Room Revenue Through Innovative Packagese

November 23, 2012
11/23/2012

Packages Are Popular
Current hospitality industry data shows that package deals account for one-third of total bookings. Guests often prefer package deals in the belief that they are enjoying a discount. In fact, a properly designed package boosts revenue by enticing the guests to purchase non-room items. Well-designed packages can also be an effective means of differentiating your hotel from competitors, and to discourage excessive shopping around by potential guests.

The Art of Packaging

Creating appealing hotel package deals as much an art as a skill. To create a unique market profile, a hotel should offer more than the family, honeymoon or singles packages. However, the time spent in designing a wide selection of packages, each appealing to highly specific market segment, will be amply rewarded when potential guests discover that your hotel offers exactly the mix of services and facilities they are looking for at a competitive price.

Local Interest

Many guests book a hotel room to attend a special sporting event, festival or concert. Event packages can include tickets, transportation to the venue, and take-away refreshment. Other packages can exploit unique characteristics of the hotel, like the architecture or history, as well as nearby places of interest. In all cases, the package should be heavily promoted through printed advertising, social media and blog updates, and other channels. Equally important is publishing of positive reviews by satisfied guests.

To learn more about creating and promoting effective hotel packages, visit www.pelicansolution.com or email info@pelicansolution.com. Remember, a package is more than just promotion.

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Hotel E-commerce Strategy Seminar

October 16, 2012
10/16/2012

Following the success of similar seminars in Thailand and Indonesia, Pelican Hotel Solutions and Transpacific Translation Pty Ltd will host seminars in Kuala Lumpur and Bangkok to introduce and explain essential concepts of successful online strategies for marketing and promotion of hotels.

The seminars will feature presentations by Hartono Liman, an early pioneer in introducing e-commerce to South East Asian hotels, online marketing expert Dieter Runge, and Lewis Ng, an executive at TripAdvisor. Participants will learn of the importance of selecting the appropriate e-commerce strategies for penetrating specific market segments, and the general concepts underpinning effective hotel online business.

The two seminars will be held at :

KUALA LUMPUR (afternoon)
Date : 30 October 2012
Time : 1.30 pm – 5.00 pm
Venue : Novotel Hotel KLCC, Kuala Lumpur Malaysia
Speakers
» Hartono Liman, Managing Director at HotelExchange.com Pte Ltd
» Dieter Runge, Regional Director at Transpacific Translations Pty Ltd
BANGKOK (afternoon)
Date : 1 November 2012
Time : 1.30 pm – 5.00pm
Venue : Westin Grande Sukhumvit
Speakers
» Hartono Liman, Managing Director at HotelExchange.com Pte Ltd
» Dieter Runge, Regional Director at Transpacific Translations Pty Ltd
» Lewis Ng, Commercial Director APAC at TripAdvisor

The seminar is free of charge with limited seating. Register today and secure a place by contacting Ms. Ari, ari@pelicansolution.com.

For further information please contact:

KL SEMINAR
Ms. Friyana, friyana@pelicansolution.com or call +65 90443987

BANGKOK SEMINAR
Ms. Vicky, wipawadee@pelicansolution.com or call +66 2 129 3119

These seminars will be most valuable for hotel general managers and e-commerce directors/managers, but are open for all e-commerce staff members.

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Pelican Launches Multilingual Back Office Interface

October 03, 2012
10/03/2012

Pelican Solutions popular hotel back-office solution now offers user-selected options for the interface language.

Boost Productivity and Reduce Error

While the ability to communicate in more than one language is an essential skill for hotel front-line personnel, multilingual abilities are seldom a consideration in hiring staff to perform administrative or accounting functions. Pelicans recently launched interface-language localization function allows employees to interact with back-office applications in their preferred language, boosting productivity and reducing error.

Individual Language Selection

Each user may select their preferred language on login. Allowing staff to work in their own language increases efficiency, reduces training time, and encourages employees to explore the system and utilize the full potential of Pelican Solutions applications.

Fully Customizable Localization

Pelicans multilingual interface feature currently includes major Asian Languages, with many more to come. On request, Pelican Solutions will compile a localization package for additional languages.

Please contact info@pelicansolution.com or visit our www.pelicansolution.com for more information on how language localization of back-office applications can boost staff productivity.

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Win Customer Loyalty with Integrated Email Marketing

September 03, 2012
09/03/2012

A new platform to deliver value-added services to guests, improving online guest experiences and satisfaction as part of hotel CRM strategy

Pelican Hotel Solutions proudly announce the launch of “Integrated Email Marketing” a platform for hotels to optimize service quality and provide time-and-context-sensitive up-selling of supplementary products and services. As a FREE upgrade to all our valued customers, this integrated email marketing solution includes best practices for scheduling, implementation, and management.

Integrated email marketing can be used for pre-arrival greetings and post-departure appreciations, offering room upgrades and add-on amenities, as an e-concierge, for customer surveys, and for hotel promotional campaign updates. Both content and design are fully customizable. An automated delivery system enables hotels to schedule automatic email delivery at specified dates and times.

Welcome Email & Up-Selling

Greet your guests three-to-ten days prior to arrival with a reservation confirmation and information about hotel facilities. Pre-arrival emails can also promote appealing non-room items such as airport transfers, champagne and wine, spa treatments, restaurant vouchers and theater bookings.

Thank You Email & Guest Survey

Thank your departing guests and solicit valuable feedback and comments. A link to an online survey form will help to capture your guests experience for future reference.

E-Concierge

This interactive email provides local information to help your guests plan activities during their stay. A detailed guide includes maps, directions, weather, local transportation, restaurant recommendations, shopping advice, local activities, and other attractions.

E-Newsletter

Update targeted guests about new amenities, services, events, or simply the latest special offers. E-Newsletter is a great way of reaching out to former guests and to encourage repeat bookings.

Build familiarity with your hotel and loyal relationships through consistent and personalized communication.

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Pelican Launches Innovative Social Media Integration

August 06, 2012
08/06/2012

Pelican integrates with an innovative social-media marketing tool to encourage hotel guests to share travel experiences.

Harnessing The Force Of Social Media

Word-of-mouth recommendation is a hotels most effective--and elusive--marketing tool. Where once travelers relied on friends and family for travel advice, increasing numbers now consider the shared experiences of social-media contacts when making travel decisions.

Encouraging Guests To Share Good Experiences

Travelers love to tell friends about good travel experiences, and social media expands their circle of friends to a global audience. This innovative social media tool encourages arriving and departing guests to share, tweet, or otherwise tell the world of their experiences by making the process effortless – and offering incentives to be enjoyed or passed on to friends and social-media contacts.

Sharing Incentives

On completion of an online booking, the guest will be presented with confirmation screen that includes an option to post a message on the social network of their choice, along with an e-voucher for a room upgrade or other incentive. Departing guests will be sent an email asking for comments about their stay, again with an incentive for a future stay.

Seamless Integration

Like the Pelican booking engine, this feature seamlessly integrates into a hotel website, with all screens and emails carrying the distinctive look-and-feel of the hotel.

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Pelican Guarantees Three-Hour Support Response

June 12, 2012
06/12/2012

When you have queries for your hotels on-line reservation system, you need the answer NOW, not tomorrow, and certainly not “as soon as possible.”

Same Day Response

Pelican Hotel Solutions announces a new customer service that guarantees same-day response to all support queries. With 3-Hours Response, a Pelican Customer Care team member will respond within three hours during a business day to an email query or request for assistance regarding any Pelican Hotel Solution product.

Each Customer Is Unique

We realize that every Pelican customer is unique, and requires service flexibility and responsiveness. Each member of our Customer Care team can access all relevant information regarding each customer, anywhere in the world. As a Pelican customer, you can obtain assistance for someone familiar with your specific requirements and situation at any time.

Only an Email Away

We at Pelican Hotel Solution are ready to assist you with all your e-commerce requirements at your property. Remember, we are just an email away 24/7!

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Reach On-The-Go Guests with Mobile Booking Engine

May 22, 2012
05/22/2012

Hotel Mobile Booking Engine for Mobile Platform to keep pace with mobile users.

Both business and leisure travellers increasingly rely on small and lightweight mobile devices for performing web-based tasks for arranging accommodation - especially when already on the road. But web pages and applications designed for the desktop and laptop are frequently difficult to use on a small screen.

Capturing On-The-Go Travelers

The ever-increasing quantity of transport and accommodation options encourages travelers to make travel arrangements on the fly - using their mobile devices. Capturing business travelers needing last-minute accommodation or leisure travelers who change itinerary on a whim can significantly increase a hotels market share. The key is to fully engage the attention of the potential guest from wherever they are: office, cafe, airport lounge - or even in a competing hotel!

Booking Solutions for Mobile Devices

Pelican Hotel Solutions has developed a mobile-friendly booking engine specifically designed to capture on-the-go bookings. Based on Pelican booking technology, which allows hotels to adjust rates and packages instantly and automatically to reflect market conditions, the mobile booking engine gives hotels the ability to offer optimal rates to last-minute bookers.

Innovative Mobile Commerce Features

The Mobile Booking Engine also comes with Google Maps integration that will show potential guests the hotel location relative to their own, and automatic dialing puts a reservation office a single click away. Guests can book multiple rooms, even in different types, in one transaction. And time-, place-, and contect-sensitive displays offer promotions and non-room items at time of booking. An image gallery and other visual aids, all optimized for viewing on a tiny screen in adverse conditions, shows off the property and facilities in the best light.

To build your mobile commerce capability and reach on-the-go travelers, visit www.pelicansolution.com or email us at info@pelicansolution.com

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Gain Full Control of Sales and Get more Exposure

February 17, 2012
02/17/2012

How can you gain complete control over sales channels and increase exposure in competitive markets?

The ever-growing travel market presents unlimited opportunities for hotels willing to invest in global marking through online and offline travel agents, corporate clients, GDS/IDS, and call centers. The more sales channels you have the more booking will be delivered to your hotel. However, hospitality industry has witnessed how todays rapidly growing market requires hotels to act speedily to provide accurate information of rate and allotment across their sales channels.

Nowadays, with the technology advancement, an automated Central Reservation System (CRS) can easily and seamlessly manage the distribution of hotel information to sales channels in real time. A reservation made on any sales channel is immediately communicated to the other channels, eliminating the possibility of overbooking or fixed allocations going unused.

Discover how easily Pelican CRS can automate communication among sales channels. Your hotel will enjoy more exposure to travel agents and corporate clients as Pelican CRS includes a complete B2C and B2B hotel software application. Moreover, Pelican CRS optional features can distribute your hotel to thousands of offline and online travel agents with minimum workload.

Pelican CRS gives your hotel a competitive edge through:

  • Instant update of rates and allotments across all sales channels.
  • Maximizing room allotment utilization with Pelican dynamic room allotment.
  • Minimizing operational costs through automating reservations from large- and small-scale travel agents and corporate clients.
  • Maximizing website power and closing sales immediately through Pelican reservation system that is accessible 24/7 by internet end-users, travel agents, and corporate clients.
  • A call center system facilitating cross-sales among hotel properties to minimize denied bookings.
  • Connections with 600,000 offline travel agents through GDS and with over 700 online travel agencies through Channel Management.
  • Effective monitoring through customized reports covering all reservation activities, guest profiles, and market dynamics.

Key features of Pelican CRS include automatic cascading modification of rate plans triggered by updating a single rate, a B2B reservation system, hotel yield management tools, pre-set and dynamic package hotel booking, mobile browser compatibility, and support for twelve languages. Optional features encompass facilities for setting up multiple rate programs with different payment terms and conditions, e-media marketing tools, hotel custom intelligence reports, GDS connectivity, OTA (Online Travel Agency) channel management, online card payment and a PMS interface.

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Gain a Competitive Edge with Automated Channel Management

January 12, 2012
01/12/2012

The booming popularity of online distribution, which encourages hotels to promote themselves aggressively across multiple channels, can also create problems of administrative workload and misallocation.

Distributing rates and allotments to online travel agents through multiple channels is an effective means of raising market profile. However, the time and effort needed to maintain a widespread online presence can divert skilled resources from other important duties. Moreover, assigning allotments to poorly performing channels can result in vacant rooms.

Channel management applications are specifically designed to minimize risk and the unproductive use of skilled human resources by automating the updating of rates and allotments throughout the entire distribution network via a single interface.

Key benefits of Channel Management:

  • Maintain rate parity across multiple online distribution channels.
  • Update competitive rates and allotments to all online distribution channels simultaneously through one single interface to minimize the risk of overbooking.
  • Control over rate and allotment policy as all changes will be applied to all online distribution channels simultaneously.
  • Contract more online channels to gain more exposure to maximize the number of bookings.
  • Reduce costs of managing multiple online channels by automating manual data entry.
  • Safeguard good relationships with distribution partners by maintaining consistent rates across all online distribution channels.
  • Increase consumer confidence through a rate parity strategy as potential guests will compare rates in several distribution channels before selecting a hotel.

Pelican System OTA management can connect hotels with up to 700 channels, instantly updating multiple rate plans across all channels after a single rate change. Pelican OTA can also optimize room allotment management by sharing allocation across a group of distribution channels, adjusting availability in real time in response to reservation confirmations. Pelicans two-way interface and data aggregation allows users to monitor and modify rates and allocations across all channels through a single, easy-to-navigate screen.

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Gain a Competitive Edge with Automated Channel Management

January 12, 2012
01/12/2012

The booming popularity of online distribution, which encourages hotels to promote themselves aggressively across multiple channels, can also create problems of administrative workload and misallocation.

Distributing rates and allotments to online travel agents through multiple channels is an effective means of raising market profile. However, the time and effort needed to maintain a widespread online presence can divert skilled resources from other important duties. Moreover, assigning allotments to poorly performing channels can result in vacant rooms.

Channel management applications are specifically designed to minimize risk and the unproductive use of skilled human resources by automating the updating of rates and allotments throughout the entire distribution network via a single interface.

Key benefits of Channel Management:

  • Maintain rate parity across multiple online distribution channels.
  • Update competitive rates and allotments to all online distribution channels simultaneously through one single interface to minimize the risk of overbooking.
  • Control over rate and allotment policy as all changes will be applied to all online distribution channels simultaneously.
  • Contract more online channels to gain more exposure to maximize the number of bookings.
  • Reduce costs of managing multiple online channels by automating manual data entry.
  • Safeguard good relationships with distribution partners by maintaining consistent rates across all online distribution channels.
  • Increase consumer confidence through a rate parity strategy as potential guests will compare rates in several distribution channels before selecting a hotel.

Pelican System OTA management can connect hotels with up to 700 channels, instantly updating multiple rate plans across all channels after a single rate change. Pelican OTA can also optimize room allotment management by sharing allocation across a group of distribution channels, adjusting availability in real time in response to reservation confirmations. Pelicans two-way interface and data aggregation allows users to monitor and modify rates and allocations across all channels through a single, easy-to-navigate screen.

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Increase Brand Recognition Through Your Website

December 13, 2011
12/13/2011

The Pelican booking engine integrates seamlessly into your hotel’s website, creating a consistent look and feel.

Your hotel website is a reflection of your corporate identity, and a major factor in raising awareness of your brand. Your hotel has, or should have, a distinctive logo, color scheme and even typeface, which should all be visible on your website.

But a modern hotel website is more than just words and pictures. The rapid growth of online reservations means that any competitive hotel’s website must offer sophisticated online booking facilities. But not all booking engines will integrate into the hotels own website. In most cases, the booking engine will have a distinct look and feel. It is as though the doorman of your hotel wears a completely different uniform from the rest of the front-line staff.

Pelican Solution gives you both: one of the most advanced booking engines that nonetheless can be customized to match the look and feel of your website. This gains the confidence of potential guests and creates stronger brand awareness through a consistent website layout. On every page the potential guest will be reassured by a familiar environment, as they would stroll around the hotel itself.

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The leading booking engine provided by Pelican Solution

October 12, 2011
10/12/2011

For most hotels, online booking accounts for as many or more room nights as bookings made through traditional channels. Yet many hotels handle online bookings in the same manner as faxes or telexes, manually confirming dates and payments, tying up valuable human resources and risking loss of business through error and delay.

An online booking engine will automate the entire online booking process. Benefits include Instant confirmation of bookings and processing of payments, real-time rate and availability status, higher “Looker to Booker” conversion and Increased Return on Investment.

“We highly recommend the Pelican Solution, as it helped to generate a steady stream of bookings directly to the hotel. Communication has been great, setup and implementation was smooth and efficiently done. The system is stable and easy to use for both our guests as internally" said Arjan van de Laak - Sales Manager of The Wharney Guang Dong Hotel Hongkong.

About The Wharney Guang Dong Hotel Hongkong

The Wharney Guang Dong Hotel Hong Kong, is managed by Guang Dong International Hotel Management Holdings Limited.

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Turn Your Booking Engine Into A Marketing Resource With Pelican Solution

September 1, 2011
09/01/2011

Each year, the hospitality industry grows more dependent on the Internet to maintain market share. Individual travelers, corporate travel coordinators, and even travel agents now look first to the Internet to compare destinations, book tickets, and in rapidly increasing numbers, reserve accommodation.

But online purchasers are the world’s most demanding shoppers, notoriously fickle and with zero tolerance for inconvenience or delay. Attracting and serving online customers requires substantial resources: both financial and human, with no guarantees of acceptable results.

How can a hotel find success in the competitive online world at an affordable cost? By having the essential component of the back office, the online reservation system, do double duty as a marketing resource.

Pelican Solution integrates a reservations management application with cutting-edge promotion and marketing facilities to provide a powerful, easy-to-use method of increasing revenue without significant upfront expense.

Pelican Solution offers a highly flexible reservation and online payment application featuring instant booking confirmation on receipt of deposit. Seamlessly embedded in the hotel’s existing website and reflecting the look-and-feel of the brand identity, Pelican is an effective and efficient solution to enhancing online presence and increasing revenue from Internet-based transactions.

Key features of Pelican Solution are multiple room bookings, flexible room-type option for packages booking, bonus-night feature, multiple languages, customized reports, email alerts of significant system changes, differential rate for accompanying children, and customized email booking confirmations. Other informative features include an activity calendar, guest testimonials, and newsletter for travel agents and frequent guests.

B2B applications include a single Interface to multiple channels (GDS, Expedia, and many more), an online payment gateway, tools for yield management and a property management system interface facilities. Aflexible package booking facility allows you to sell excess room nights without undercutting the local market. The best online shopping sites ensure that everything a prospective customer needs to know: price, availability, shipping time, features, third-party product reviews and most importantly, instant confirmation of a successful transaction, are either displayed on the page or lie a single mouse click away. Pelican Solution applies these proven e-marketing principles to the hospitality industry, providing a reservations system that is far more than just a booking engine.

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Pelican Solution Powers ASEAN Tourism Forum (ATF) Online Hotel Booking Platform

August 16, 2011
08/16/2011

For the third year running, ASEAN Tourism Forum has appointed Pelican Solution to power their online hotel-booking tool. Pelican Solution provides a platform for delegates and organizers to secure their room bookings online for the event.

The collaboration between ATF and Pelican Solution began with ATF Brunei 2010 and continued with ATF Cambodia 2011. The multi-property reservation system enables delegates to book their accommodation arrangements online with instant confirmation.

Participating ATF hotel partners have full control over display of their rates and allotments, which can be changed instantly at any time. Delegates can preview rates and availability from ATF hotel partners in a single screen.

This continuing collaboration with ATF demonstrates the growing recognition of Pelican as an effective and efficient on-line reservation system.

About ATF

ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

Each year, the hosting of ATF is rotated among the member countries. ATF 2012 marks the 31st anniversary of this event since its inauguration in Malaysia in 1981. Indonesia will host ATF 2012 and is all geared up to welcome over 1,600 delegates which includes about 400 international buyers and 100 international media.

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Pelican Solution Launches e-Commerce Solutions Package

June 27, 2011
06/27/2011

Pelican solution is proud to announce the recent launch of the e-Commerce Solutions Package, a comprehensive suite of applications designed to provide cost and time-efficient online presence and transaction management for the hotel industry.

The growing importance of e-Commerce in the modern hospitality industry has created an urgent need for simple solutions to manage online presence. The Pelican e-Commerce Solutions package allows hotels to outsource routine e-Commerce tasks in a cost-effective manner.

This package includes comprehensive administrative services, a channel-management system, rate competitor report, personal guest correspondence, an online guest questionnaire, e-Marketing, e-Design, e-Newsletter and e-Commerce services, SEO maintenance, and hospitality industry news.

“This is an exciting opportunity for the hospitality Industry, specifically hotels," said Pelican Managing Director Hartono Liman. "Our e-Commerce Solutions Package offers significant time and cost-saving advantages. In addition, the package provides access to consistently high-quality and cost-efficient e-Commerce marketing expertise.”

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Pelican Solution Adds More (Free) Features

December 24, 2010
12/24/2010

In our continuing commitment to improve customer satisfaction, we are pleased to announce a free* system upgrade with the following features:

1. Hotel Back Office Main Menu Display
Our new "Alert Message Board" will remind your hotel of approaching or passed expiry dates for rates, allotment, packages, and items for sale.
2. Thai Language Option** (TH)
The addition of Thai brings to 13 the number of language options in Pelican solution. Available languages are: English (default), Simplified Chinese, Traditional Chinese, French, German, Korean, Spanish, Japanese, Indonesian, Russian, Malaysian, Arabic, and Thai.
3. Instant Multi-language Settings for Hotel General Information**
Expansion of database capability now enables hotels to display descriptions in many languages.
4. Multiple Rate Categories (tiers) for Travel Agencies and Corporate Clients***
Pelican solution now allows you to improve your yield from agents and corporate bookings by setting differential rates.
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Web Promotion Tools

December 02, 2010
12/02/2010

During the festive season, did you ever wonder if your promotional images successfully generate clicks to your website? Whether all your effort in image enhancement, seasonal trend adjustment, and selecting just the right model to showcase your location has been fruitful or not.

Regain your festive spirit; get your holiday promotion and event acknowledged. Our state-of-the-art web promotion tools will attract attention to your promotional images and present interesting content, and a high possibility of a final transaction, in the shortest possible time.

Our E-Promotion Feature program is designed to enhance your hotel’s website to create interest among visitors.

The innovative synergy of design and technology, the hallmark of Pelican Solution, captures and holds visitor interest, encouraging them to linger, resulting in longer exposure to your promotional images and links.

If this piques your curiosity, as it is to your visitors, contact us now

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Pelican Solution Expands into Rate Distribution Management

October 29, 2010
10/29/2010

The travel industry is forecasting rapid growth for online revenue. JupiterResearch in "US Travel Forecast: 2006-2011" predicts online travel revenues will reach $128 billion in the US alone by 2011 ? 38% of all travel revenue for that year! E-marketer estimates that online travel sales will soar from $77.7 billion (2006) to $91.3 billion (2007) ? a growth of 17.5%.

At the moment, most of the benefits of this rapid growth fall to major brand hotels with a strong Internet presence and extensive offline marketing campaigns. However, there are opportunities for independent hotels, small chain hotels, and family-run hotels to enjoy their slice of the growing online revenue pie.

Pelican® has participated in the development of online travel sales since its inception with their online booking engine, one of the most advanced on the market. Now the Pelican solution has been expanded to include a Rate Distribution Manager. This revolutionary system assists hotels to distribute rates and allotments to wholesalers, retail travel agents, and third party (B2C) travel websites. Fully integrating all concepts of “online contracting”, “dynamic room allotment”, “real-time rate and allotment” and “instant confirmation booking”, Pelican’s rate distribution manager is designed to provide direct access between a hotel (as the supplier) and its market (travel agents, corporate clients, and Internet Users).

If you are a new hotel with a limited marketing network, Pelican solution can give you the facilities to easily build and manage your own B2C and B2B network. With Pelican Rate Distribution Management, thousands of travel buyers anywhere in the world can view of your rates and allotments and instantly make bookings!

How may we assist you? Contact us now at info@pelicansolution.com or visit www.pelicansolution.com

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Pelican’s E-Guideline Website

October 11, 2010
10/11/2010

We are pleased to announce our e-guideline website, a facility to find and share knowledge about Pelican Solution. The website features improved navigation and visual design to better support Pelican Solution awareness, training, and operation.

We hope you will find with this website both pleasant and educational. Our existing guideline materials are now available for easy searching, and information about our activities will be added regularly.

Useful information on this website includes:
Comprehensive feature reference. Full descriptions of all features available in Pelican Solution.
Guidelines on module use. Module guidelines listed by category for easy reference.
Pelican Solution news. Keep up to date about Pelican Solution additions and improvements.
Smart Topics. Selected industry news items relating to online reservations.

Our design goal is to make comprehensive information about Pelican Solution available to clients in a timely manner with minimal effort.

If you have any questions or comments please let us know.

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Turn Your Website to be a High Producing Sales Agent

August 09, 2010
08/09/2010

Viewed by thousands or even millions of Internet browsers, a well-designed and positioned website can become one of your most productive sales agents.

Singapore - A website is an essential requirement in the modern travel industry. But a poorly designed website is like having a poorly trained, sloppily dressed sales agent: you will probably lose customers instead of generating new business. Here are a few pointers to make your website a productive component of your sales team.

Grooming. In a hotel, a well-groomed front-line staff is as essential as clean sheets and shiny floors. Good grooming is just as important to your website. Choose a color scheme that reflects the style and ambiance of your hotel. Select images that display your property to best advantage. Appealing photographs, artful layout, and clear, correct text will demonstrate that your hotel is professionally managed, the first step in creating customer confidence.

Language. In any good hotel, multilingual employees are prized. Like a guest made comfortable speaking their native tongue with a receptionist, an Internet browser will be drawn to a website written in a language they can most readily understand. Website text in their own language will make a guest feel at home even before they have booked a room.

Information. Your website must contain several distinct types of information, from static descriptions of room types and size to constantly changing data such as rates and availability. Good website design and technology ensures that potential guests can find and understand exactly the information they need when they need it. And it the fast-paced contemporary world, most website visitors want instant service. When hundreds of competing hotels are a mouse click away, unnecessary delays often result in lost opportunities.

About Pelican
Pelican solution is a hotel booking engine and central reservation system that also serves as a platform for online promotions, announcements, events calendars, guest testimonials and more: anything that will help to convert website visitors into hotel guests. Pelican solution is designed to maximize online bookings, increasing the conversion of website LOOKER into BOOKER.
More information visit www.pelicansolution.com

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New Website Design Announcement

June 25, 2010
05/25/2010

Pelican solution is pleased to announce the launch of our re-designed website.
The new website design features a fresh look and advanced technology to greatly enhance readability and navigation.

First-time viewers will appreciate the rapid and convenient browsing as they explore the many products and services offered by the innovative Pelican hotel booking engine and reservation system. Existing clients will also find the new website useful to remain abreast of the features offered by the continually evolving Pelican solution. Embedded live chat, available day and night, can assist clients and visitors with urgent queries.

Hartono Liman, Managing Director of Pelican Solution said, “We are proud of our new website, which reflects our contribution to the hotel industry. We have included more demos and images to emphasize the impressive functionality of our features. The website showcases our commitment and dedication to clients, business partners, employees, and shareholders to deliver the optimal solutions for the hospitality industry".

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Quickie Promote Hotel Packages… (By the system)

February 25, 2010
02/25/2010

During this time of the year, we hoteliers, usually find ourselves cramped with so many things to do and so many goals to fill. New packages, promotions, with various season yet undecided public to satisfied. Have you ever try to plan many things in one simplified method? If you think that’s tedious and boring, then this is the time for you to meet with our system.

Our back office user-friendly page makes creating packages duty so much easier. We provide all the buttons and the field for you not just to select room types and minimum length of stay, but we also do the discount math for you and help you determine period settings. First you might want to think and check back of what items in your hotels that a slow motion progress lately. Say you want to leverage your 6 or 8 hours of city tour, or your Lomi-lomi Healing Spa Treatment, or even show tickets to your nearest theme park, just combine all of that (or each of them) with 2-3 nights stay at your most compact room.

If that part is easy, then what you have to do next is checking the pricing range validity and making sure each of them also has valid quantity. For all charging purposes don’t forget to select frequency of stay or date and select your packs, either per person, or per room, per adult, or per child. You could also combine your package with complimentary 100% discount or only a specific amount of discount. Perhaps you want to introduce your guest to your hospitable chauffeur by complimenting your airport transfer or the complimentary champagne and cheese biscuits for the newly wed couple, slip your extraordinary services to your guest and watch the impact.

Would you like your guest to reserve your packages prior to check in date? We’ve got specific fields to organize it. Just add images for inviting and enticing people to book, add few lines of your own promotion words. With some click here and there, voila… you got yourself nice package to spread around town. Curious about this system, click here for more info.

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